NIGHTTIME BREAST SUPPORT HELPS SIDE EFFECT OF MENOPAUSE

Problems of Breast Size Increase Remedied with New Device

London, 25^th February, 2010 – A new breast support device designed for side sleeping women size C cup and above is proving to be a hit with the over 50s - not only for its anti-ageing benefits but in particular where menopause is affecting breast size. Celebrity hairdresser Denise McAdam, who has styled stars including Naomi Campbell, Cindy Crawford and the Duchess of York, is a fan of Kush (www.thekushcompany.com) after trying the product, and another convert is FabAfterFifty.com founder Ceri Wheeldon.  Kush is a cylindrical, lightweight device, which is placed between the breasts to support them during sleep and help alleviate back and shoulder aches that can be caused by sleeping with large breasts without proper support. 

Denise says:

“Always having a larger bust - and getting a little larger with menopause - and suffering with neck ache after many years of hairdressing, I was very excited to use Kush.  It gently supports the weight of breasts, relieving pressure to the neck and helps to prevent cleavage wrinkles.  I had a few of my friends try it too – Amazing! Fantastic! So comfortable!”

Founder of popular online community Fabafterfifty.com Ceri Wheeldon tried the Kush for the anti-ageing benefits - for the prevention and improvement of appearance of cleavage wrinkles. She says:

 “When I was told that help was at hand via a package in the post I had no idea what to expect or quite how much excitement it would create amongst friends, all wanting to know where they could buy one! It is such a simple idea, non-invasive and so easy to use! I didn’t even notice it was there!”

The Kush device is simply placed comfortably between the breasts when side-sleeping - which according to research by the Sleep Institute 51% of women do - and prevents the top breast from folding over and resting heavily on the underlying one, which can result in the top shoulder being pulled over leading to aches in the shoulders and back.  It is slip resistant and contoured, so tends to stay in place throughout sleep and go unnoticed by the wearer. Kush has been brought to the UK by business woman Joanne Darbost after it was developed in the U.S. and has been endorsed by top chiropractor Henry Rice, who recommends it to female patients to provide natural alignment and aid sleep.

Kush is suitable for women with natural breasts or breast implants size ‘C’ cup and above (the average bust size in the UK is 36C) and is also suitable for pregnant women and breastfeeding mothers. The Kush Company was approved for participation in the Royal College of Obstetricians and Gynaecologists You and Your Family pregnancy initiative, reaching 500,000+ pregnant women in the UK during 2010.

The Kush retails via the website (www.thekushcompany.com) and is available in three skin tones or four pastel colours in three sizes, small, medium and large.  It costs £29.99 plus delivery.

Press enquiries only to Gina Croft at Cacique Public Relations on 020 7250 4750 or gcroft@caciquepr.com.