NO MORE ‘COATHANGER’ SHOULDERS FOR ‘BIG BUSTS’ ACTIVIST

Breast Support Device Hailed by Busts 4 Justice Founder

London, 25^th February, 2010 – With her 30FF breasts, Becky Mount thought that aches and pains in her shoulders and back were an occupational hazard of being big busted.  The founder of the infamous Busts 4 Justice organisation, which made M&S change its bra pricing structure and spurred the retail giant’s ‘We Boobed’ adverts, suffered continually from heavy shoulders – commonly referred to as ‘coathanger’ shoulders  -  in the morning following an uncomfortable night’s sleep, which was something she was used to and presumed she had to live with.  But since discovering Kush (www.thekushcompany.com), a breast support device for side sleeping women size c cup or above, a good night’s sleep is back on the cards and the disappearance of the aches and pains was ‘instantaneous’.

Says the 20-year-old student and Busts 4 Justice founder:

“I heard about Kush and thought I’d give it a go – even though I wasn’t entirely convinced it would help.  I ordered one and when it arrived, I looked at it and really couldn’t believe it would be the answer to the problems I have with back and shoulder aches as a result of sleeping with a heavy bust.  It’s a plastic cylindrical device and I was surprised at how lightweight it was.  I tried it that night and woke up for the first time in the morning with no aches or tension – it was unbelievable.  I’m so keen to share my experience to try and convince other big-breasted women out there that there is an alternative waking up with aches and pains.  I use it religiously but after showing it to my mother recently I left it downstairs so went to bed without it and woke up with the familiar aches again! Now I’m sure never to sleep without it.”

The Kush device is simply placed comfortably between the breasts when side-sleeping to prevent the top breast from folding over and resting heavily on the underlying one – which can result in the top shoulder being pulled over, leading to aches in the shoulders and back.  It is slip resistant and contoured, so tends to stay in place throughout sleep and go unnoticed by the wearer. Kush has been brought to the UK by business woman Joanne Darbost after it was developed in the U.S. and has been endorsed by top chiropractor Henry Rice, who recommends it to female patients to provide natural alignment and aid sleep.

Kush is suitable for women with natural breasts or breast implants and is also suitable for pregnant women and breastfeeding mothers. The Kush Company was approved for participation in the Royal College of Obstetricians and Gynaecologists You and Your Family pregnancy initiative, reaching 500,000+ pregnant women in the UK during 2010.

The Kush retails via the website (www.thekushcompany.com) and is available in three skin tones or four pastel colours in three sizes, small, medium and large.  It costs £29.99 plus delivery.

Press enquiries only to Gina Croft at Cacique Public Relations on 020 7250 4750 or gcroft@caciquepr.com.