THE BREAST NIGHT’S SLEEP

Breast Support Device Aids Sleep Comfort for Newly Enhanced Women

London, 13^h January, 2010 - Women who are getting used to larger breasts following a boob job can now aid comfort during sleep thanks to the revolutionary Kush (www.thekushcompany.com), a cylindrical breast support device made from an extremely lightweight PET plastic. The device is simply placed comfortably between the breasts when side-sleeping to prevent them sagging, and as it’s slip resistant and contoured, the Kush tends to stay in place throughout sleep and go unnoticed by the wearer.

Women who undergo breast augmentation usually use a support bra in the weeks and months following breast augmentation, but Kush is designed for use following surgery and beyond, as enhanced women face potential new wrinkles forming because of the weight of the new breasts and the eventual effects of gravity – something which may not have proved a problem before if they had small breasts and which a boob job cannot prevent.

Andrea Maloney, aged 36, of Spalding in Lincolnshire, recently had breast augmentation and is using Kush.  She said:

“After the op, which was around the end of November last year, I had to wear a support bra all the time, including night time – which was pretty uncomfortable.  I heard about the Kush and thought I’d give it a go.  It took me a couple of nights to get used to it but now I don’t even notice it’s there.  I sometimes get up to go to the loo and forget it’s there!

“When you sleep on the side it can make you feel heavy and everything slips to one side.  The Kush gives me the support I need to feel comfortable.  Also, I used to a B cup so didn’t need to worry so much about the effects of gravity – with a D cup I’m more conscious of the fact that side sleeping could result in cleavage wrinkles with my heavier bust.  The Kush will help prevent that,” she added.

The Kush was developed in the U.S. by a woman who wanted to combat her own cleavage wrinkles, which had developed over years of side sleeping.  It has been used widely in the US since its launch last year, and has been endorsed by top plastic surgeon Peter Tucker, who hailed the product as ‘outstanding’ and recommends it to all his breast augmentation or reconstruction patients.

The Kush was recently introduced to the UK by Midlands-based business woman Joanne Darbost.  She says: 

“The Kush appealed to me as there is nothing else like it out there to help women with larger breasts – natural or enhanced – to have a more comfortable night’s sleep and also to help prevent the wrinkles that can be caused by the effects of gravity on side-sleeping women who have breasts size c-cup or larger.  The design and materials means that, after 3 or 4 night’s use, the wearer will not even notice it is in place.  It’s perfect for women with larger breasts as well as women who are pregnant or breastfeeding.”

The Kush Company was recently approved for participation in the Royal College of Obstetricians and Gynaecologists You and Your Family pregnancy initiative – a Government-backed initiative which will ensure every pregnant woman in the UK from January 2010 will receive an A5 educational publication.

The Kush retails via the website (www.thekushcompany.com) and is available in three skin tones or four pastel colours in three sizes, small, medium and large.  It costs £29.99 plus delivery.

Press enquiries only to Gina Croft at Cacique Public Relations on 020 7250 4750 or gcroft@caciquepr.com.